These brands bring exciting possibilities to the world of licensing. By creating successful programs, we have been able to achieve powerful potential for both our brands and licensees. The brands we represent include:


Bozo The Clown

Bozo The Clown

In production on the untitled Bozo The Clown documentary with XTR
XTR=A Premium nonfiction entertainment studio
Massive merchandising program (Kids and Adults)
Charity Tie ins
Social Media Support
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Bob Ross

Bob Ross

Welcome to The Joy of Painting®

The Bob Ross Company was formed in 1981 and is an active behind-the-scenes organization that today celebrates over 30 years of operation, even after the death of Bob Ross in 1995. His company is as strong and dedicated as ever to his philosophy of bringing art to the masses and letting his personality guide the daily lives of his friends and fans in a happy, positive way.

Visit Bob Ross Online.

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Guilty Gear

Guilty Gear

Guilty Gear is a fighting game created by Daisuke Ishiwatari and developed by Arc System Works in 1998. On top of the unique characters, high-quality visuals, and innovative elements such as the Instant Kill moves, the profound story, and superb hard rock music make it popular not only among gamers but anime and music fans alike. Even 20 years after the original release, the series continues to evolve, and its popularity is unwavering.
Guilty Gear -Strive- is the culmination of the series! The latest entry to the series further enhanced the series’ reputation with groundbreaking hybrid 2D/3D cell-shaded graphics, intense, rewarding gameplay, and innovative rollback netcode that has been acclaimed as changing the history of fighting games.

Check out Guilty Gear online

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Upon its release for arcades in 2008, BlazBlue gained popularity for its outstanding gameplay mechanics, charming characters, and largescale, engaging story. With its entry to the home console scene and over 11 titles released between 5 series, BlazBlue has expanded beyond the game market as a comprehensive form of entertainment--a 2D fighting game and visual novel with expansions via anime, novels, comics, stage plays, and more…

Learn more about BlazBlue.

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The Kunio-kun series started with the arcade game Nekketsu Renegade Kunio-kun released by Technos Japan in 1986. The Kunio-kun series has gained popularity and has spawned numerous titles, including games that incorporate various sports such as basketball, soccer, and field hockey. These and the side-scrolling action games were also developed for the younger generation with cuter-looking characters for the NES. The series has sold more than 10 million copies in total.

Visit the Kunio-Kun Wikipedia Page

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Double Dragon

Double Dragon

Double Dragon hit arcades in 1987, becoming the very first monumental game that established the side-scrolling action genre. This title draws players in with the varied action allowing for the use of special moves and attacking using weapons taken from the enemy in addition to simple punches and kicks. It has also been praised for its challenging game balance and the option for cooperative play. Its popularity has reached beyond Japan, with movie and animation adaptations made in North America.

Double Dragon by Arc System Works

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Cesar Chavez

Cesar Chavez

The Mexican-American labor leader and civil rights activist Cesar Chavez dedicated his life's work to what he called la causa (the cause), the struggle of farm workers in the United States to improve their working and living conditions through organizing and negotiating contracts with their employers.

Cesar Estrada Chavez was born in Yuma, Arizona on March 31, 1927. In the late 1930s, after losing their homestead to foreclosure, he and his family joined more than 300,000 people who moved to California during the Great Depression and became migrant farm workers.

Learn more about the Cesar Chavez Foundation

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High Times

High Times

  • High Times Magazine is the world’s most recognized and trusted cannabis publication
  • A lifestyle brand that derived from a humble beginning but now stands the test of time with a 48-year legacy!
  • Over 7 dedicated High Times Retail locations with expansion planned throughout 2022 and beyond
  • Numerous exposure throughout dedicated festivals and events
  • 100k plus circulation
  • 13MM social media followers

High Times Magazine

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Pan Am

Pan Am


Since 1927 Pan Am has left an indelible mark on the world. From humble beginnings as the first commercial carrier for the U.S. Air Mail, founder Juan T. Trippe went on to create a vast aviation empire across the globe, literally bringing the world closer together one flight at a time.

Pan Am is the airline that brought you first-class travel and the jet age, along with countless innovations and firsts in the world of travel and aviation.

During the golden age of aviation, the unforgettable images of classic Pan Am stewardesses and dapper air captains have long represented the pinnacle of class and style in the air and on the ground.

The Pan American World Airways logos and wordmarks are some of the most recognizable and celebrated in the world. They continue to define what first-class truly means for generations across the globe.

The Pan Am Brand continues to live on today through products and services that carry on the legacy and goodwill of this classic and innovative brand.

View the PanAm Brands Website



Art of Drag

Add some extra zhuzht to your day with Art of Drag!
Each original artwork features a beautylicious Drag Queen, created bya n
award-winning independent art houseo f LGBTQ+ artists a n d allies.
They reimagine a n d subvert famous artworks a n d genres, serving unique, provocative, glamorous works of art. And like the queens themselves, every single o n e is a MASTERPIECE!
Drag exploded into mainstream culture in the USA in 2017 and has since translated to the
UK with the creation of trending franchise Ru Paul's Drag Race, which is seeing phenomenal global success.
Drag is proving to be an on-trend, fast
expanding genre that has become cemented into the mainstream. From Drag Race and other popular TV shows, to Drag Queen Bingo events, annual Drag Cons and Drag Storytime in libraries nationwide, Drag is growing and is here to stay slay!


The Librarians - New CW series slated for 2024!

The Librarians

Flynn Carson (Noah Wyle) was introduced to the world in 2004 in The Librarian: quest for the Spear, the made-for-tv-movie for TNT, which ranked as basic cable's #1 movie of the year.  The second installment, The Librarian: Return to Kind Solomon's Mines, premiered on TNT in 2006 as cables #1 original movie sequel of all time and placed among the top five movie telecasts of the year. And Chalice to more than 5.7 million viewers. Get ready for a new series to launch in 2024 on the CW!

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Austin Healey

Austin Healey

Austin-Healey was a British sports car maker established in 1952 through a joint venture between the Austin division of the British Motor Corporation and the Donald Healey Motor Company, a renowned automotive engineering and design firm. Leonard Lord represented BMC and Donald Healey, his firm.

Registered in 1909, the Austin Word form was used on cars and literature well into the late 1930s. The last appearance was probably the cast-in feature on the side of the crankcase on the Austin 3.5 litre (later 4 litre) petrol engine used in trucks from 1939, in the A125/A135 Austin Princess models and Jensen cars of the 1950s.


Planters Peanuts

Robinsons - A Chain of department stores that dominated Southern California and Arizona

May Company-Established in 1923 and was prevelant throughout California and Nevada

Bullocks-Opened in 1929 and catered to Hollywood’s Upper Crust; Joan Crawford, Alfred Hitchcock, Greta Garbo, Walt Disney

I.Magnin: San Francisco based high fashion/high luxury dept store; Southern Califonria, AZ, OR , WA, IL and Washington DC

Joseph Magnin- San Francisco based chain

Bambergers-Department store chain primarilty in New Jersey, Delaware, Maryland, New York and Pennyslvania

Foley’s-Owned by Federated Group and operated in Texas, Colorado, Louisiana, Arizona, Oklahoma and New Mexico

Some of the most recognized Department Store brands

Founded in 1908, Planters is one of America’s favorite snack foods. Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon. The design was modified by a commercial artist and has continued to change over the years.

Explore Planters products

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We are Chi-Chi's®, born as a Mexican restaurant just south of the border of Canada.

Today, the famous Chi-Chi’s® restaurants are gone, but the flavor and festive feeling live on in your store with our Chi-Chi’s® Mexican foods. Bring home our delicious dips, tortillas, and legendary salsas. After all, we believe that anytime is a good time for a FIESTA! So go ahead, amigos! Whether you're taking a dip for a snack, watching the game, or enjoying Taco Night with your family, LET THE FIESTA BEGIN!

Visit Chi-Chi's Today

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Wholly Guacamole

Wholly Guacamole


Enjoy the goodness of great guac anytime, anywhere, without the hassle of avocados. Wholly® Guacamole is ready when you want to enjoy it solo or with friends. We use high-pressure technology to seal in the goodness (and we don't add any preservatives). Treat yourself to simple 100% Hass avocado goodness or delicious guacamole.

Get the scoop on Wholly Guacamole

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Bomb Burrito

Bomb Burrito

Have a really big appetite that can’t be satisfied with an ordinary burrito? Grab the massive 14-ounce THE BOMB® burrito from DON MIGUEL® Brand, and dig into a hand-stretched tortilla filled with seasoned beef, savory beans, real Mexican-inspired ingredients, and zesty cheese. Find them at your local convenience, grocery, or club store today.

DON MIGUEL® Brand has been serving up Mexican-inspired favorites for more than a century. From our humble beginnings to our new modern facilities, DON MIGUEL® Brand has always been focused on convenience, quality, and flavor. That’s why every single product created in our kitchens today is crafted with freshly prepared ingredients that really satisfy.

Check out The Bomb Burrito online

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Fosters Freeze

Fosters Freeze

Fosters Freeze has been a California tradition since the mid 1940’s. The Fosters story begins in 1946 when George Foster opened the first Fosters Freeze in Inglewood, CA.  He introduced the soft serve cone and a line of soft serve deserts.  The unique product became so popular he opened a chain of restaurants. As California grew so did the Fosters concept. Made to order hamburgers, fries and other food items were added to the menu. Fosters Freeze truly could be described as California’s first fast food chain.
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The wise gypsy: The ever-popular fortune teller machine seen throughout the world in arcades and tourist areas. The incredible fascination that has resonated for several decades continues to be one of the oldest and best-selling arcade games. People love to have their fortune told, and Zoltar is the iconic image identified with such fun.

Zoltar has been featured in numerous ad campaigns, including Liberty Mutal, Subway Sandwiches, and many more.

Visit the Zoltar Website

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Daisy Dew Drop

Daisy Dew Drop

Daisy and her friends live and play in the whimsical Rainbow Garden, where magic and nature come together. Inhabited by many interesting and multi-culturally diverse characters, at the center is Daisy, a flower girl who wears a heart locket filled with enchanted pollen dust that helps her keep the garden blooming.

The program entertains while providing an environmental message for the very young as they go on each adventure, where there’s a lesson to be learned everyday about the relationships between all living things in the garden. Whether it’s singing, dancing, parties, or parades, there’s always something fun going on while learning life’s simple lessons.

Bendon Publishing and Dan Dee International have been signed as new licensees.

Follow Daisy Dew Drop on Facebook

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SPAM / Hormel

SPAM / Hormel

A beloved 70-year-old brand and highly recognizable with a wide demographic. Vintage brands are experiencing a major resurgence and popularity, and in addition to the nostalgia of this brand, it highly resonates with the surf demographic. Hormel is also a Firefly favorite, reaching back to the old vintage ads and campaigns that feature iconic logos and brands such as Dinty Moore Chili.

Click here for more SPAM!

Leaf candy brands

America's most innovative candy brands!

Leaf Brands One of America's most innovative candy companies!

The original Leaf Brands was started in the 1920's. Leaf Brands once the 4th largest candy manufacturer in North America, produced candy classics such as Whoppers, Jolly Rancher, Rain-blu bubblegum which were sold to Hershey's Chocolate and Confectionary Company. Since then the family members have acquired the Leaf Brand Name and assembled together to revive the Leaf name and its famous image. Products include: Astro Pop, Tarts N Tiny, Farts Candies, Hydrox Cookies, Quicksand Bubblegum, Bonkers and Wacky Wafers

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Mary Engelbreit

Mary Engelbreit

An entire industry has grown up around Mary Engelbreit, but it all began with a young girl who just wanted to draw pictures.

Once Mary focused her talent on greeting cards, success came quickly. As her card line grew in size and popularity, it drew attention from other companies anxious to license her artwork on a wide range of products, including calendars, T-shirts, mugs, gift books, rubber stamps, ceramic figurines, fabric and a list that's grown to include nearly 6,500 products over the years, with more than $1 billion in lifetime retail sales.


View More on Mary's Website

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Laura Ashley

Laura Ashley

The Quintessential English lifestyle brand with over 60 years of heritage has 88% awareness among women over 30. Laura Ashley is a global brand ranked 29th amongst all retail national brands. Current print ad campaigns include Coastal Living Magazine and Victoria. The Laura Ashley brand has over 100 licensees worldwide.


See More Laura Ashley Online.

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Mary Blair

Mary Blair

For more than a dozen years, an unassuming, quiet-spoken woman dominated Disney design. The stylishness and vibrant color of Disney films in the early 1940s through mid-1950s came primarily from artist Mary Blair. At its core, her art represented joyful creativity and communicated pure pleasure to the viewer. Her exuberant fantasies brimmed with beauty, charm, and wit, melding a child's fresh eye with adult experience. Blair's personal flair comprised the imagery that flowed effortlessly and continually for more than half a century from her brush. Emulated by many, she remains inimitable: a dazzling sorceress of design and color. Current licensee: Pin Up Girl clothing vintage dresses.


See More of the Magic of Mary Blair.

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Love Is

Love Is

Love is a syndicated comic strip that appeared daily in the Los Angeles Times and the New York Times. It all started with shy little love notes from Kim Casali to her future husband, Roberto. Each of these little notes involved a small drawing and a personal sentiment that perfectly captured Kim’s thoughts for the man she loved. She would hide these little drawings where he would least expect them, sometimes tucked in a pocket or popped under his pillow, and also send them to him whenever they were apart.

“Love is a precious and delicate thing. Those who are loved should be honoured and those who can love are gifted.”

- Kim


See more Love is...

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Emily the Strange

Emily the Strange

Emily the Strange came to life in the early 1990s and quickly became a beloved icon all around the world. In her earliest years, Emily was a sharp-witted stranger, slinging philosophy and cultural observations in a series of hand-screened T-shirts and stickers. As her presence grew, Emily’s own story began to emerge in a series of gift books, a full range of apparel, stationery items, toys, comic books, video games, and a novel series for young adults.


Visit Emily the Strange Online

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Pink's Hot Dogs

Pink's Hot Dogs

Pink's is the ultimate Mom and Pop hot dog stand. It's a Hollywood love story, starting with Paul & Betty Pink selling hot dogs from a cart on a neighborhood street corner at La Brea & Melrose in 1939. Then the city fell in love with the tasty chili dogs and friendly service, and 80 years later, Pink's has become a Hollywood landmark and internationally famous, now operated by Paul & Betty’s family -- Richard, Gloria, and Beverly.


Visit the Pink's Hot Dogs Online

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Chaney Entertainment

Chaney Entertainment

Chaney Entertainment, Inc. was formed in 1992 to preserve and perpetuate the Chaney Family history. The founder of the company, Ron Chaney, serves as CEO and president. To facilitate the corporations’ expansion and growth, his children Jennifer, Jaclynn, and Creighton have joined their father to assist with future endeavors, bringing new ideas and reaching out to a younger audience.


Visit the Chaney Entertainment Website.



Pro Skater Greg Lutzka

Greg Lutzka is a professional skateboarder who's known for his techinical skills that have won him a countless number of contests which some include: The Maloof Money Cup, X-games and multiple Dew Tours.  He is a two time X-Games gold medalist and teh only skater to have won the highest respected contest in the industry three times, the Tampa Pro. Greg has acted in several movies, music videos and commercials. Greg has a Direct to Retail program with Tillys and a line of awesome skateboards at Walmart!


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Junior Elf Fairy Tale Princess

Junior Elf Fairy Tale Princess

In 2012 Elf Labs acquired the 100+ year old Rand McNally Junior Elf children’s book portfolio which consisted of over 200 copyrights and had sold over 100 million kids books. The property features the billion dollar valued princess characters including; Snow White, Cinderella, Sleeping Beauty, Rapunzel, The Little Mermaid and Pocahontas

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Orange County Choppers

Orange County Choppers

Orange County Choppers (OCC) is a world-famous custom motorcycle manufacturer founded in 1999 by Paul Teutul Sr. At their facility based in Newburgh, NY, Paul Sr. and his team of custom fabricators design, engineer, and manufacture unique, forward-thinking motorcycles built around a theme and, increasingly, for a broad spectrum of motorcycle enthusiasts around the world.

Orange County Choppers has been the center of the hit TV reality series “American Chopper.” American Chopper debuted in September 2002 and remains one of the longest-running and most successful reality TV series in history. They continue to entertain millions of people worldwide on a weekly basis.

Firefly is proud to manage this popular global lifestyle brand with its US and Canadian licensing.

Visit Orange County Choppers

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Elf Labs: Zombie Princess

Elf Labs: Zombie Princess

The transformation of an American Institution
Elf Labs mined the newly acquired portfolio and developed disruptive, and mind bending mythologies rebirthing our iconic characters into fantastical new worlds

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KB Toys - Rooted in nostalgia

KB Toys Rooted in Nostalgia

KB Toys springs back as an iconic toy brand rooted in nostalgia. KB Toys had once generated nearly 1.48B in annual sales.  KB Toys was known for great deals and unexpected finds. KB Toys attracts collectors and those who grew up in an era of the ever present toy store!  An innovative branding opportunity to showcase unique toys that appeal to the collector and wide spread fan base.


Legends Of Lucha Libre's

A Brief History of Lucha Libre!

The history of Lucha Libre is intertwined with the history of Mexico, mass media, and entertainment in general. Its following in Mexico has made it the most popular sport after soccer in a country of 100 million people, and an integral part of pop culture. There are dozens of events weekly and they take place 7 nights a week throughout the country. In 1929, Salvador Lutteroth González, was working in the United States where he began attending professional wrestling matches in El Paso, Texas. It was there that he became fascinated with the sport, especially the colorful personalities of the wrestlers, and decided to bring the sport to his home country of Mexico.

In 1933, together with partner Francisco Ahumada, González founded the Empresa Mexicana de Lucha Libre (EMLL) in Mexico City. After being turned down by larger arenas, the EMLL presented its first card in Arena Modelo, which had previously been scheduled for demolition, and had already been partially dismantled. The 5,000 seat arena became the first home of modern lucha libre, and within a year, the EMLL was selling out events and looking for larger venues.

A survey conducted by a Mexico based newspaper found that in a nation of 100 million people, 90% of all Mexicans could identify two of the most adored and revered iconic images in their country’s history: The beloved “Virgin of Guadalupe” and the silver mask of luchador El Santo.

In the early-90s, lucha exploded in the United States and by the mid-90s, both Vince McMahon’s WWF and Ted Turner’s WCW had capitalized on the extremely colorful and highly acrobatic form of the entertainment which they promoted.