Press Releases

The following media files are provided for the promotion of Firefly Brand Management.

A group of people standing around a pile of books.

Firefly Brand Management appointed licensing agent for Sunny Bunnies Brand Jan 31, 2023

Firefly Brand Management is joining forces with Media I.M. Incorporated to become the North American licensing agent for the company’s Sunny Bunnies...“We were impressed by [Firefly’s] enthusiasm for the brand and its prospects in North America, together with their track record for tenacious deal-making and years of experience,” says Media IM’s Brand Licensing Director Gavin Metcalfe.

Read more on The Toy Book

Firefly Brand Management Jumps Into the Action with Arc System Works America November 17, 2022

Global licensing agency, Firefly Brand Management has signed with Arc System Works America, Inc (ASW America), the North American Branch of Japan-based Arc System Works Co, LTD, the publisher of Japanese video games to be the licensing agent for their Guilty Gear, Blazblue, Double Dragon and River City/Kunio-Kun series of games. Firefly will commence immediately to represent the popular gaming titles in all categories including but not limited to: apparel, accessories and toys.

Learn more on ANB Media

 

Firefly Brand Management Inks Deal with Arc System Works America November 10, 2022

“Arc Systems Works is recognized for owning some of the most prominent Japanese IPs for multiple gaming platforms,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “These dueling games are comprised of unique characters, high quality visuals and innovative elements that keep fans coming back for more. These highly sought-after titles have an Otaku Fan Base that continues now for over 20 years. We are extremely pleased to be representing such a rich heritage of iconic games spanning that last two decades, now more than ever before this rich storytelling and unique characters can be developed into a global worldwide merchandise program.”

Read more on License Global

 

Firefly Brand Management signs a list of licensing agreements for cannabis lifestyle brand High Times October 11, 2022

Firefly Brand Management is expanding the “High Times” licensing program with the announcement of a line-up of licensing deals in a diversity of product categories, from apparel to cookbooks, to posters and more.

Read all about it on Licensing Magazine

 

Firefly Brand Management Takes Bob Ross Painting Beyond the Canvas August 31, 2022

Leading brand management and licensing agency Firefly Brand Management has signed with GDB International, Incorporated, the global leader in the paint recycling industry, to produce a new line of Bob Ross latex interior paints and wood deck paint stain....“So excited to have this new partner for our client, ‘Bob Ross, The Joy of Painting,’ noted Cynthia Modders, CEO of Firefly Brand Management. “GBD prides itself on providing sustainable solutions and is highly recognized for their accomplishments, such as recycling over 118 million gallons of latex and oil paint with utmost scrutiny. Consumers can now get their Bob Ross creativity on, moving their painting from the canvas to the walls!”

Find out more on ANB Media

 

Firefly Brand Management Takes Bob Ross Painting Beyond the Canvas August 23, 2022

Firefly Brand Management has signed with GDB International, a paint recycling company to produce a new line of Bob Ross latex interior paints and wood deck stain. The Bob Ross multiple sheen paints will be available at all Evolve Paint Stores and online.

Read more on License Global

 

Firefly Brand Management to Represent Cesar Chavez Foundation June 21, 2022

Firefly Brand Management has signed with the Cesar Chavez Foundation to represent the legacy of civil rights and farm labor leader, Cesar Chavez. New partnerships will include apparel, immersive experiences, and more.

Learn more on License Global

 

10 Minutes With … Firefly Brand Management May 2, 2022

Continuing the 10 Minutes With series, License Global sat down with Cynthia Modders, president, Firefly Brand Management.

Read the full interview on License Global

 

Firefly Brand Management Unveils Licensing Deals for 30th Anniversary of Emily the Strange April 12, 2022

In anticipation of the Emily the Strange 30th anniversary next year, Firefly Brand Management has secured a line-up of licensing partners to mark the occasion. Firefly’s newest partners for the popular brand include Mad Engine, Hot Topic, Soxnet, Dollskill, Bright Day Calendars, Bioworld Merchandise, Etah Love, E.M.P. Merchandising, and Unique Vintage.

Read more on License Global

 

Firefly heads to Licensing Expo 2022 in Las Vegas March 10, 2022

“Society is adapting to and people are becoming increasingly comfortable with our 'new normal,' and as such, we're seeing consumers spending again and investing in brands and characters they built an emotional connection to while in lockdown,” said Cynthia Modders, President, Firefly Brand Management. “Licensing Expo could not come at a better time for us, helping our clients tap into consumer trends born from the pandemic and get their exciting new products on shelves and e-commerce platforms.”

Read the full story on Business Wire

 

MeTV signs licensing deals for Svengoolie, Toony the Tuna merchandise February 3, 2022

Hey, kids! Soon you can be the first on your block to own a Svengoolie action figure or a Toony the Tuna plush toy. MeTV, the red-hot digital network owned by Chicago-based Weigel Broadcasting, has signed San Francisco-based Firefly Brand Entertainment as North American licensing agent for “Svengoolie,” the long-running horror movie series hosted by Rich Koz, and “Toon In With Me,” the live-action morning cartoon show hosted by Bill Leff.

Read more on Robertfeder.com

 

Firefly Signs Licensing Deal with MeTV February, 2022

Firefly Brand Management has been appointed by America’s #1 Classic TV Network, MeTV (owned by Weigel Broadcasting Co.), as the North American licensing agent for the popular hosted horror movie television program “Svengoolie” and also for “Toony the Tuna” from the live-action/animated comedy morning show “Toon In With Me.”

Read the rest of the story on aNb Media, Inc.

 

Jones Soda unveils new augmented reality label series January 25, 2022

Jones Soda Co. has announced a new series of augmented reality (AR) labels featuring the popular fortune-teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera.

Read more about it on Food in Canada

Atlantyca Entertainment partners with EEGN to produce ‘Geronimo Stilton’ featuring apparels November 16, 2021

Atlantyca Entertainment has partnered with India’s apparel manufacturing company, EENGN, to produce a line of clothing based on the Geronimo Stilton: The Animated Series. The deal was brokered by leading North American licensing agency Firefly Brand Management.

Read the full story on AnimationXpress

 

Jones Soda's augmented reality labels bring Zoltar the Fortune Teller to Life October 28, 2021

Made possible by an agreement with Zoltar brand owner Characters Unlimited and its licensing agency, Firefly Brand Management, the Zoltar-themed AR label labels will appear on Jones Soda’s top-selling Orange and Cream, Cream Soda, Berry Lemonade, Root Beer, and Green Apple flavors.

Read more and see a demo on GeekSpin

 

Jones Soda Brings Animated Zoltar Fortunes To Augmented Reality Labels October 21, 2021

Jones Soda Co., the original craft soda known for its unconventional flavors and user-designed label artwork, announced a new series of augmented reality (“AR”) labels featuring the widely recognized fortune teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera.

Read the story on BEVNET

 

Firefly Brand Management Signs Haylett Entertainment to Rep ‘Piney’ October 12, 2021

“We are excited to be part of what is certain to be the next ‘Christmas Classic,’” says Cynthia Modders, president, Firefly Brand Management. “For years this space has been very complacent with the usual traditional holiday programs. With ‘Piney: The Lonesome Pine,’ we have something new, fresh and exciting set to take the world by Christmas storm.”

Read more on License Global

 

Jones Soda Brings Animated Zoltar Fortunes to Augmented Reality Labels October 6, 2021

In an agreement with Zoltar brand owner Characters Unlimited and its licensing agency, Firefly Brand Management, Jones Soda Co. announced a new series of augmented reality (“AR”) labels featuring the widely recognized fortune teller character Zoltar® reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera.

Read the full story on KULR-8 News
See the Press Release from GlobeNewswire

 

Firefly Named North America Licensing Agent for Pan Am September 8, 2021

“We are excited to work together with the Firefly team. Their success in growing iconic brands makes them an ideal partner for Pan Am,” said Stacy Beck, vice president of brands and licensing at Pan American World Airways. “Buckle up and prepare for take-off, as Pan Am and Firefly team up to further the brand experience through new licensed product offerings and exciting collaborations.”

See more on aNb Media, Inc.

 

Mighty Mojo Toys to Release ‘Geronimo Stilton’ Plush July 21, 2021

“We are thrilled to be working on expanding the Geronimo Stilton program with Mighty Mojo Toys,” says Cynthia Modders, president, Firefly Brand Management.

Read the full story on License Global

 

Firefly has secured two new licensing partners for GameMaster. June 30, 2021

The new licensing partnership falls on the heels of Firefly Brand Management’s recent announcement of signing with Peach Maria Productions to be the exclusive licensing agent for the new gaming reality series GameMaster, which is set to air on a national global streaming platform this fall.

Read the full story on License Global

 

Firefly Brand Management Adds Bob Ross License Deals May 28, 2021

“The joy of Bob Ross continues to build deeper and deeper transcending to an evergreen,” said Cynthia Modders, CEO of Firefly Brand Management. “He’s the biggest little secret our industry has seen, quietly and humbly taking the world by storm in a very unassuming Bob Ross kind of way.”

Read more on aNb Media

 

The television painter’s legacy continues to grow with new licensees. May 24, 2021

Firefly Brand Management has inked new licensing deals to its expanding list of licensing partners for artist and painter Bob Ross. The new deals achieve a 100 milestone for Firefly in securing licensing partnerships for the global brand.

Read about it on License Global

 

Firefly to Represent GameMaster April 19, 2021

Firefly Brand Management is proud to announce that it is the exclusive licensing agent for GameMaster, the new ten-episode gaming reality series set to air this fall.

Visit License Global for the full story

 

Firefly to Represent GameMaster April 19, 2021

Firefly Brand Management is proud to announce that it has signed with Peach Maria Productions to be the exclusive licensing agent for the new ten-episode gaming reality series GameMaster.

Read more on Total Licensing

 

Firefly Teams with Toonz & Dreamdust for ‘Daisy Dew Drop’ February 24, 2021

San Francisco-based Firefly Brand Management has secured a strategic partnership between global animation studio Toonz Media Group and Dreamdust Studios to create and develop a new preschool series based on Dreamdust’s colorful IP Daisy Dew Drop and the Rainbow Garden.

Find out more on Animation Magazine

 

Bob Ross Paints Licensing Agreement with MFA February 17, 2021

Mark Feldstein & Associates has signed a licensing agreement with Bob Ross, the late host of "The Joy of Painting" television series. Firefly Brand Management brokered the deal.

Read about it on License Global

 

Firefly Secures New Paul Frank Deals January 25, 2021

Firefly Brand Management has kicked off a variety of new licensing deals for the Paul Frank brand, including Little Shop of Pins, Michael Miller Fabrics, OhhyMedia and FYE.

Read more on License Global

“Masha and the Bear” now has representation in the U.S. December 10, 2020

Commencing immediately, Firefly will seek to expand the Mash and the Bear's brand presence with new licensing and promotion partners in key product categories that include electronic toys, apparel, and promotions.

Read more on License Global

Masha and the Bear joins Firefly roster December 9, 2020

Firefly Brand Management announced that it has been appointed by Animaccord, an international animation studio and distribution company, to represent its worldwide popular animated family show Masha and the Bear as the U.S. licensing agent.

Read the full story on aNb Media

Animaccord taps Firefly Brand Management to rep ‘Masha And The Bear’ for U.S. licensing December 9, 2020

Firefly Brand Management inked a new deal to represent the popular animated series as its U.S. licensing agent. Firefly seeks to expand the Masha and the Bear brand through new licensing agreements and promotional partners across a variety of categories, including electronic toys, apparel, and more.

Find out more on The Toy Book

The Joy of Painting: Bringing Bob Ross’s Legacy to Licensing October 22, 2020

During the Festival of Licensing on-demand presentation, "Lightning on a Canvas: How Bob Ross Became an Icon of the New Generation," the licensing agency Firefly Brand Management highlighted how they've been able to take Ross's authenticity and bring it into licensing.

Find out more on License Global

Firefly Brand Management Partners with Super7 for a Range of Mary Blair Branded Products October 20, 2020

Firefly Brand Management has signed with Super7 — the premier pop-culture design house and producer of life style-oriented collectibles, toys, and apparel — for the Mary Blair Brand, the artist best known for her work with Walt Disney Studios.

More info on aNb Media

Firefly Reunited with Paul Frank October 11, 2020

Firefly Brand Management has been appointed by Saban Brands as a non-exclusive North American agency of record for Paul Frank in select categories. Paul Frank is a globally loved and highly noted lifestyle brand that reaches multiple demographics.

Read more on aNb Media

Firefly Reunited with Paul Frank October 8, 2020

Firefly Brand Management announce it has been appointed by Saban Brands as a non-exclusive North American agency of record for Paul Frank.

Read the article on Licensing Magazine

Paul Frank returns to Firefly Brand Management October 5, 2020

Firefly Brand Management has been named as the non-exclusive North American agency of record for the brand in categories including toys and games, publishing, party goods, stationery, jewelry, food and beverage, sporting goods, and cross-collaborations.

Read on the Toy Book

Cynthia Modders to be First Festival of Licensing Speaker September 18, 2020

On-demand sessions starting Tuesday, October 20, 2020 Cynthia Modders, President and Founder, Firefly Brand Management, will present "Lightning on a Canvas: How Bob Ross Became an Icon of the New Generation"

Read more on television Asia

Cynthia Modders to be a speaker at the First Festival of Licensing September 10, 2020

On-demand sessions available from Tuesday, 20 Oct. 9AM PST including: "Lightning on a Canvas: How Bob Ross Became an Icon of the New Generation" presented by Cynthia Modders, President and Founder, Firefly Brand Management.

See more on License Global

Zombie series (re)animated at Shadow Valley September 4, 2020

Shadow Valley is currently pursuing multiple licenses for the brand and recently appointed Firefly Brand Management as the North American licensing agent for the property.

Read more Television Business International

Meet The WalkerZ’ Signs on with Firefly Brand Management September 2, 2020

Shadow Valley has announced it is currently pursuing multiple licenses for the “Meet The WalkerZ.” brand with the help of recently appointed Firefly Brand Management as its North American licensing agent.

Read the full story on License Global

‘Meet the WalkerZ’ the Vegan Zombies Nextdoor September 1, 2020

Shadow Valley is also currently pursuing multiple licenses for the brand and most recently appointed leading licensing agency, Firefly Brand Management, as the North American licensing agent for the highly-anticipated entertainment property.

Read more on Animation Magazine

Firefly Secures Zoltar’s Future with New Deals August 17, 2020

Firefly Brand Management has signed new licensing partners for Characters Unlimited. Inc.’s most popular character “Zoltar” the magical talking Fortune Teller Machine, adding New Wave Toys LLC and Things 3D Ltd. Pinza to its expanding list of licensees for the highly popular and nostalgic brand.

Read more on aNb Media, Inc.

A movie is in production about a legendary, barrier-breaking, inspiring exotico luchador August 17, 2020

Legends of Lucha Libre will manage Cassandro’s IP in all product categories worldwide. Legends of Lucha Libre is represented by Firefly Brand Management.

Click below to read the interview with Jim Varsallone from the Miami Herald.

Read the full article the Miami Herald

Firefly Brand Management Foresees New Deals for Zoltar August 12, 2020

New Wave Toys and Things 3D have joined the expanding list of licensees for the nostalgic brand. New Wave Toys will produce scale model working replica of the Zoltar Speaks Fortune Teller Machine. Virtual game publisher Things 3D will produce an app called Pinza inspired by the brand and launch it this fall.

Read the press release on License Global

'The Liberace Of Lucha' Cassandro El Exotico Signs With MaskedRepublic’s Legends of Lucha Libre August 7, 2020

Cassandro El Exotico has had a legendary career in Mexican Lucha Libre spanning decades. Now, in the wake of a new film being produced about his life, the LGBTQ+ Lucha legend has signed with Masked Republic’s Legends of Lucha Libre for IP Representation.

Read the full story from Robert Defelice on Fightful or Wrestle Zone online

Why is Bob Ross still so Popular? July 28, 2020

"If you’re somehow not familiar with the name, Bob Ross is probably America’s most famous painter. With his distinctive hair, gentle voice, and signature expressions such as “happy little trees,” he’s an enduring icon. Even 25 years after his death, he’s popular not only with viewers who remember him fondly, but also with kids who weren’t even born when his show was originally on the air."

Read the full article The Atlantic

Firefly to Get Weird with ‘The Freak Brothers’ June 29, 2020

Firefly Brand Management has announced that it has secured new licensing partners for newly animated adult toon series and brand, “The Freak Brothers.”

Read the full article License Global

Rocket Licensing to Rep Bob Ross in U.K. and Eire June 23, 2020

Rocket Licensing will be discussing licensing oppurtunities across categories including apparel, dress-up, gifting and homewares, arts and crafts, stationery and social stationery, accessories and publishing. The agency will work on behalf of Bob Ross’ U.S. agent Firefly Brand Management.

Read the full story on License Global

Bob Ross Makes Art with New Partners March 17, 2020

Bob Ross has gained 14 new licensing partners via Firefly Brand Management. The new agreement will commemorate more than 60 licensing deals for Firefly and the Bob Ross brand.

Read the full article License Global

Firefly Inks New Licensing Deals for Bob Ross, Inc. March 14, 2020

Global licensing agency Firefly Brand Management has secured 14 new licensing partners for client Bob Ross, Inc. and the “Bob Ross: The Joy Of Painting” brand.

Read more on aNb Media

Firefly Brand Management signs with beloves artist and illustrator Mary Engelbreit February 24, 2020

Commencing immediately, Firefly Brand Management will be seeking to expand the Mary Engelbreit and Mary Engeldark brands licensing program and partnerships seeking new licensing opportunities for both, in key categories that include domestics, stationary, publishing and social expressions.

Read more on Licensing Magazine!

Firefly Brand Management Signs with Mary Engelbreit February 19, 2020

Firefly Brand Management has been appointed as licensing agent for Mary Engelbreit, the popular artist and illustrator known for her delightful drawings and books.

See the full article on Gifts & Decorative Accessories website

New Daisy Dew Drop Product Lines to Launch in 2020 January 27, 2020

Firefly Brand Management announced that it has secured licensing deals with plush manufacturer, Dan Dee International, and children’s publishing company, Bendon, Inc., for Firefly’s client Dreamdust Studios’ Daisy Dew Drop and the Rainbow Garden...

Read more on aNb Media, Inc.

‘Daisy Dew Drop’ Adds New Licensees January 21, 2020

Firefly Brand Management has secured licensing deals with plush manufacturer Dan Dee International and children’s publishing company Bendon Publishing for client Dreamdust Studios’ “Daisy Dew Drop and the Rainbow Garden.”

Read more on License Global!

Firefly Reveals Masked Republic’s Licensing Line October 24, 2019

Firefly Brand Management has helped expand the Masked Republic’s Legends of Lucha Libre brand with new licensing deals across multiple categories.

Learn more on License Global

Prime Party is celebrating the pop culture icon's 77th Birthday with Bob Ross party kits so we can all pay tribute! October 24, 2019

In honor of Bob Ross's upcoming birthday on Oct. 29th, Cara Smith from Prime Party is here to show off the best tips and tricks for throwing a Bob Ross party.

Watch the New Day Northwest Report

Firefly Brand Management will help bring the Ross brand Down Under October 8, 2019

“We are so pleased to announce Haven’s appointment to represent the Bob Ross brand,” says Cynthia Modders, president, Firefly Brand Management.

Read more on License Global

Firefly adds Cupcake's Chronicles to Client List September 17, 2019

Firefly Brand Management has announced it has been appointed exclusive licensing agent for Instagram channel the “Cupcake's Chronicles.”

Read more on License Global

Firefly to Rep Fabulous Furry Freak Brothers August 14, 2019

WTG Enterprises has appointed Firefly Brand Management as the licensing agent for The Fabulous Furry Freak Brothers. Firefly will seek licensing partners in all key categories for the comic book and upcoming adult animated series.

Read more on License Global

Firefly to Rep Daisy Dew Drop August 7, 2019

Dreamdust Studios picks Firefly to secure licensing deals for the “Daisy Dew Drop and The Rainbow Garden” property. Firefly will seek licensing partners for the “Daisy Dew Drop and The Rainbow Garden” in all key product categories.

Read more on License Global

Firefly Brand Management has signed with Dreamdust Studios to represent the Daisy Dew Drop and The Rainbow Garden August 3, 2019

“Dreamdust Studios is thrilled to be working with Cynthia and her talented team at Firefly,” said Chris Antoine, Dreamdust partner. “With their incredible experience in licensing, and the passion they share for the property, we know Daisy is in the right hands to grow the brand into something extraordinary.”

Read more on aNb Media, Inc.

Firefly adds publishing licensees for Bob Ross July 23, 2019

Firefly Brand Management’s growing roster of publishing licensees for the late artist and TV star Bob Ross of The Joy of Painting includes Running Press for books and mini-bobble heads; Rizzoli International for adult coloring books, art books, and calendars; and Quarto’s Walter Foster Publishing imprint for learn-to-paint books....

Read more on Publishers Weekly

FYE, Firefly Link for Bob Ross Edible Merch July 5, 2019

Firefly Brand Management has brokered a deal with FYE to bring a collection of Bob Ross-themed sweets and drinks to market.

Read more on License Global

Firefly adds ‘Booba’ to licensing portfolio June 24, 2019

3D Sparrow has chosen Firefly Brand Management to be its North American licensing agent for the “Booba” animated series.

Read more on License Global

Firefly working with 3D Sparrow & Booba June 4, 2019

Firefly Brand Management has inked a pact with U.K. animation studio 3D Sparrow to be the North American licensing agent for the popular, quirky preschool series Booba.

Read more on Animation Magazine

Lucha Libre Stars Solar and Solar Jr. Join Licensing Expo 2019 June 4, 2019

The father-son duo will appear with licensing agent Firefly Brand Management to sign Masked Republic's “Luchaverse: Solar & Super Astro - Los Cadetes del Espacio” comic books and photos as they celebrate Solar’s 45th year in wrestling.

Learn more on License Global

Masked Republic announces Boss Fight Studio as new global toy partner May 3, 2019

“Working with our agent, FanGirl Consulting & Brand Management, Boss Fight Studio continues to grow our presence in the licensing community, strengthening our partnerships further by working with top brands such as the Masked Republic and Firefly Brand Management teams..." Sarah Brown, Director of Business Development & Marketing for Boss Fight Studio.

Read more on Prowrestling.net

Masked Republic “Slams” into Licensing with Boss Fight Studio May 2, 2019

Firefly Brand Management, licensing agent for Masked Republic, owners of the Legends of Lucha Libre™ and Lil’ Luchas™ brands, has tapped Boss Fight Studio as their Global Toy Partner.

Read more on Prowrestling.com

Masked Republic Tags Boss Fight Studio as Toy Partner May 2, 2019

Firefly Brand Management has brokered a deal between Masked Republic and Boss Fight Studio for a global toy partnership.

Read more on License Global

Boss Fight Studio is getting into the ring with some legendary luchadores. May 1, 2019

Firefly Brand Management, licensing agent for Masked Republic, owners of the Legends of Lucha Libre and Lil’ Luchas brands, tapped Boss Fight Studio — known for its high-quality, collector-favorite action figures — as its global toy partner.

Read more on toybook.com

Masked Republic Names Boss Fight Studio Global Toy Partner April 1, 2019

Firefly Brand Management, the licensing agent for Masked Republic, owners of the Legends of Lucha Libre and Lil’ Luchas brands, has tapped Boss Fight Studio as its global toy partner.

Read the full story on aNb Media

Bob Ross & Friends Easter Video March 19, 2019

Why be ordinary when you can be EGGS-TRAordinary with a Bob Ross & Friends egg painting party! From aprons to wigs, we have it all.

See more about Bob Ross & Friends Egg Painting Party!

Purchase Bob Ross & Friends Party Supplies at prime party

New Bob Ross Partners Announced March 14, 2019

Firefly Brand Management has secured new licensing partners for Bob Ross, the late host of “The Joy of Painting” television series.

Partners added to the Bob Ross roster include Super Impulse for a talking keychain; Briefly Stated for adult sleepwear and underwear; Ripple Junction for men’s and junior’s sweaters, woven shirts, jackets... Read more on License Global

Bob Ross Positive Energy Drink January 14, 2019

Fox 8 News Cleveland, OH, featured a piece on the Bob Ross Positive Energy Drink, a 12oz Energy drink packed with the Joy and Positivity of Bob Ross!

See the news clip on YouTube

Purchase the Bob Ross Positive Energy Drink online

Bob Ross Energy Drink Meme January, 2019

All I'm Drinking in 2019 Meme

Drinking meme found on Me.Me

And for those who have everything... November 30, 2018

Ask yourself, "What would Bob do?" That's what the Bob Ross fans who control his name and image do when they're asked to license out rights - and that's how they decided to authorize the Bob Ross Toaster. Nearly 24 years after his death, the kind-hearted landscape painter and television host is "showing zero signs of fading into obscruity." Netflix streams his old public-television painting shows, his soothing voice graces a meditation app, and YouTube has become "a veritable rabit hole" of loving parodies. "We're no sure how Ross would've felt about having his face charred onto folks' morning toast" - but his team must think he'd have eaten it up. Source: MentalFloss.com

Quoted from a Nov 30, 2018 article in The Week Magazine

Firefly to Rep Emily the Strange in North America November 1, 2018

Effective immediately, Firefly will formulate a new strategic brand development plan that will look for opportunities in categories including accessories, apparel, domestics, collectibles, health & beauty, electronics, party goods, food & beverage, toys, games, and gift & novelty.

Read more on License Global

In the shadow of the nation’s capital is Bob Ross Inc., where everything is ‘happy’ October 17, 2018

A place where if there are discussions about walls, they belong to cabins painted against scenic backdrops. A place where there are not even mistakes. Here, those are called “happy little accidents."....... Welcome to Bob Ross Inc.

Read more on the Washington Post

Atlantyca’s Berry Bees show abuzz with new partners October 16, 2018

Berry Bees is about three 10-year-old girls who are also spies, and focuses on themes of teamwork and friendship.

Atlantyca Entertainment continues to spread its content beyond Europe, having named US-based licensing agency Firefly Brand Management as the exclusive North American licensing agent for its flagship brand Geronimo Stilton.

Read more on Kidscreen

This Toaster Burns Bob Ross's Face and Iconic Perm Onto Your Breakfast October 8, 2018

If you don't have the energy to spend your morning painting a soothing mountain vista, using this toaster spotted over at CNET is the next best thing. The Bob Ross toaster prints the artist's smiling face—perm and all—directly onto your bread.

Read more on Mental Floss

A Renaissance for Bob Ross: Fans Want the ‘Joy of Painting’ Host to Have a Spot in Art History August 21, 2018

Bob Ross achieved pop-culture fame as the bushy-haired public-television host of “The Joy of Painting” in the 1980s. Now artists and fans are attempting to secure a spot in art history for him as well.

Read more on Wall Street Journal

PDF article

Geronimo Stilton Plays for Party Supplies May 29, 2018

Firefly Brand Management has brokered a deal with Prime Party to produce a line of celebration products based on Atlantyca Entertainment's property, Geronimo Stilton.

Learn more on License Global

Deal Signed for Geronimo Stilton-Branded Party Goods May 25, 2018

Firefly Brand Management has inked an agreement with Prime Party for Atlantyca Entertainment’s Geronimo Stilton animated series. Prime Party will design a line of Geronimo Stilton character party celebration products.

Read more on TVKids.ws

Firefly scores partners on behalf of the Bob Ross brand May 16, 2018

Firefly Brand Management has signed a roster of new partners on behalf of the Bob Ross brand. New deals include:

  • Prime Party for paper party goods
  • Royal Bobble for talking bobble heads
  • The Avenue Venice for a line of athletic footwear
  • and more...

See the full list on License Global

New Licensing Deals for Bob Ross May 16, 2018

Firefly Brand Management signed new licensing partners for the Bob Ross brand. New partners include JY Instyle for socks; Rasta Imposta for Halloween costumes and leggings; Running Press for activity books; Surreal Entertainment for drinkware and more...

See the extensive list of partners on The Licensing Book Online

Bob Ross board game from Forrest-Pruzan Creative May 10, 2018

Seattle board game company taps into pop culture. “Some of the games we’ve done most recently: ‘Bob Ross: The Art of Chill;’ ‘Harry Potter Hogwarts Battle,’” said Jessica Aceti, vice president of business development and marketing at Forrest-Pruzan.

Read More on KIRO Radio

Lucha Libre & Rey Mysterio at Licensing Expo May 8, 2018

Luchador and Lucha Underground TV star, Rey Mysterio, will make a guest appearance at this year’s Licensing EXPO 2018, hosted by Firefly Brand Management.

Read More on The Licensing Book Online

Firefly jumps on Geronimo Stilton February 21, 2018

Atlantyca Entertainment has tapped Firefly Brand Management to serve as its flagship brand's exclusive North American licensing agent.

Read More on kidscreen

Atlantyca Appoints Firefly as North American Agent for ‘Geronimo Stilton’ February 21, 2018

Firefly Brand Management has been tapped by Atlantyca Entertainment as North American licensing agent for its globally popular Geronimo Stilton Classic and Animated brands, and all its character spin-offs.

Read More on Animation Magazine

Firefly On Board Geronimo Stilton North American L&M February 20, 2018

“Firefly Brand Management started representing Geronimo Stilton early this year and we are captivated by the amount of interest it is garnering so far, resulting in enabling us to bring this first deal to fruition so quickly,” said Cynthia Modders...

Read More on TVKIDS.WS

Firefly Takes a Bite Out of Bela Lugosi's Dracula November 28, 2017

Firefly will look to build the licensing program for Hollywood icon Bela Lugosi and his signature portrayal of Dracula.

Firefly Brand Management has teamed up with Lugosi Enterprises–the company that represented Hollywood legend Bela Lugosi and his iconic portrayal of Count Dracula–to build out the merchandising program for the brand.

Read More on License! Global

Firefly to Rep Upcoming Film Arctic Justice October 11, 2017

AMBI Media Group has tapped Firefly Brand Management to serve as the exclusive global licensing agent for the upcoming 3D CGI animated family film Arctic Justice. The new film will be released worldwide in 2018.

Read More on License! Global

Firefly to Represent Animated Pic ‘Arctic Justice’ October 9, 2017

Firefly Brand Management has been appointed the exclusive global licensing agency for upcoming CG-animated feature Arctic Justice. Open Road will release the CG-animated movie in 2018. Animation work for the film is being completed at AMBI’s Toronto based studio, AIC Studios. The movie is financed and produced by AMBI and its principals, Andrea Iervolino and Monika Bacardi.

Read More on Animation Magazine

This Epic Throw-back Collection Will Make You Happier Than Bob Ross Trees September 28, 2017

Whether you’re looking for the perfect gift or want to grow your retro collection, go out on a limb and grab this Bob Ross gear at Target or Target.com, starting Oct. 1

Read More on Target's "A Bullseye View"

Jimi Hendrix featured on Celebrity Sodas from Rocket Fizz September 18, 2017

Fox Business News with Maria Bartiromo recorded a piece featuring Rocket Fizz brand soda. In the piece is the "Hey Joe Root Beer" and "Purple Haze Grape Soda" Celebrity Soda's featuring Jimi Hendrix.

Watch the Video on YouTube

Firefly to Rep Spartan Race August 3, 2017

Spartan Race, an obstacle race and endurance brand, has appointed Firefly Brand Management to serve as its North American licensing agent...

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Target Goes Retro with New Game Line July 31, 2017

The retailer will begin to roll out more than 70 exclusive games showcasing popular ‘90s properties this summer and fall. Highlights include: Bob Ross Art of Chill, and more...

Read More on License! Global

Firefly to Rep Legends of Lucha Libre. July 18, 2017

Masked Republic has signed on Firefly Brand Management to represent the cultural icons and superstars of the Legends of Lucha Libre wrestling brand. “We are so excited to be working with Masked Republic and look forward to introducing this brand’s enormous potential to many new licensing partners,” says Cynthia Modders, president and chief executive officer.

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KTLA Channel 5 Interview with Laura Marano May 18, 2017

Promoting the clothing line by Hybrid Apparel “Love Tribe”. Laura will be coming to Vegas this weekend for the Billboard Music Awards where she will be working the Red Carpet.

Watch the interview on Youtube

Firefly Ups Pamela Harris to VP. May 9, 2017

Firefly Brand Management has promoted Pamela Harris to serve as the agency’s vice president...“Pamela Harris has been working with Firefly since 2013 and over the past five years she has proven to be invaluable at delivering results across a multitude of categories for our diverse roster of properties,” says Cynthia Modders, president and chief executive officer, Firefly.

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Firefly to Rep Three Endemol Shine Shows. May 3, 2017

Firefly Brand Management was appointed the licensing agent for the following Endemol Shine North America (ESNA) entertainment properties: Fear Factor, Wipe Out, and Deal or No Deal.

Read More on aNb Media

Firefly to Rep Three Endemol Shine Titles. May 3, 2017

Endemol Shine North America has tapped Firefly Brand Management to serve as the licensing agent for “Fear Factor,” “Wipe Out,” and “Deal or No Deal.”

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Firefly to Rep Endemol Shine North America TV Brands May 3, 2017

Firefly Brand Management has become the licensing agent for Endemol Shine North America’s entertainment properties Fear Factor, Wipe Out, and Deal or No Deal.

Read More on TVREAL.ws

Firefly Brand Management to Represent Endemol Shine North America Iconic Television Brands. May 1, 2017

Firefly Brand Management announced today its appointment as the licensing agent for Endemol Shine North America (ESNA) iconic entertainment properties: Fear Factor, Wipe Out and Deal or No Deal.

Firefly plans to showcase the television production company’s properties at Licensing Expo May 23-25 in Las Vegas, NV at Booth #C117.

Read the full press release

Firefly Named Licensing Agent of the Bob Ross Co. March 7, 2017

Firefly Brand Management secured a lineup of licensing deals for the Bob Ross Licensing Program. The new licensees span multiple categories including gift and novelty, stationery, accessories, games, toys, and collectibles.

Read More on the Licensing Book Online

Firefly signed Licensees for Bob Ross March 2, 2017

New Partners include: Funko, Spirit Halloween, and Running Press, just to name a few.

“Bob Ross is such a wonderful genial brand that it is easy to establish a strong foothold in the licensing market, which is rapidly proving to be a hit with licensees,” says Cynthia Modders, president and chief executive officer, Firefly Brand Management.

Read More on License! Global

Pink’s Hot Dogs Signs Licensing Agent January 19, 2017

Hollywood-based restaurant Pink’s Hot Dogs has appointed Firefly Brand Management to serve as its U.S. licensing agent.

Firefly will now seek to secure U.S. licensing partnerships that reflect the brand’s Hollywood/celebrity fame in categories including apparel, accessories, condiments, gifts, novelty products and more.

Read More on License! Global

Firefly Brand Management Inks Apparel Deal for Choppers December 16, 2016

Orange County Choppers has partnered with Changes to produce a line of apparel featuring the motorcycle lifestyle brand. Firefly Brand Management, Orange County Choppers’ licensing agent, brokered the deal.

Read More on License! Global

Firefly Brand Management Seeks New Fortunes for Zoltar November 16, 2016

Firefly Brand Management secured a line-up of licensing deals for Zoltar. Surreal Entertainment will create a variety of new products that include ceramic heat-changing mugs, drinkware, patches, key chains, wristbands...

Read More on The Licensing Book Online

Signorelli Inc., new partner for Chuck E. Cheese's Apparel Line October 24, 2016

Firefly Brand Management signed a licensing agreement with Signorelli Inc., for Chuck E. Cheese’s. Signorelli will produce a line of junior T-shirts for women, which will be available at mass, mid-tier, and key specialty retailers.

Read More on The Licensing Book Online

Chuck E. Cheese’s Sets Sights on Retail October 19, 2016

Brand management and licensing agency Firefly Brand Management has signed licensee Signorelli to extend family dining and entertainment establishment Chuck E. Cheese’s.

Read More on License! Global

Laura Marano Fragrance Launches October 5, 2016

Firefly Brand Management has signed an exclusive agreement with Dosis Fragrance to create a branded signature perfume for actress and singer Laura Marano.

Read More on aNb Media

Disney Channel Star Teams for Fragrances October 3, 2016

Laura Marano, known for her role as Ally on Disney Channel’s TV series “Austin & Ally,” has partnered exclusively with Dosis Fragrance to create a signature perfume. Firefly Brand Management, Marano’s licensing agent, brokered the deal.

Read More on License! Global

Firefly Brand Management Launches Laura Marano Fragrance October 2, 2016

Firefly Brand Management signed an exclusive agreement with Dosis Fragrance to create a branded signature perfume for actress and singer, Laura Marano.

Read More on The Licensing Book Online

Firefly Signs Boxing Hall of Fame for Tyson September 14, 2016

The deal sees Firefly Brand Management representing the brand for two years, in all product categories utilizing select assets from the photo library controlled by the Boxing Hall of Fame.

Read More on aNb Media

Firefly Gets into the Ring with Mike Tyson September 13, 2016

The Boxing Hall of Fame has appointed Firefly Brand Management to represent Mike Tyson’s intellectual property for licensing. The deal will see Firefly represent Tyson for two years in all product categories utilizing select assets from the photo library controlled by the Boxing Hall of Fame.

Read More on License! Global

Pollard banknote predicts a rise in Fortunes September 8, 2016

Pollard banknote predicts a rise in Fortunes for lotteries worldwide with exclusive rights to Zoltar.

The company has signed an exclusive agreement with Characters Unlimited Inc., enabling it to offer Zoltar® to its lottery clients. The deal was brokered by Characters Unlimited, Inc. licensing agency, Firefly Brand Management.

Read More on Pollard Banknote Ltd.

Bob Ross July 13, 2016

"The Joy of Painting" with Bob Ross is the most recognized most watched TV art show in history. Firefly Brand Management has been appointed the Licensing Agency for the Bob Ross Company.

Read More on the Background of Bob Ross

Firefly to Paint Bob Ross Program July 13, 2016

Licensing agency on board to represent the painter in North America.

The Bob Ross Company has appointed licensing agency Firefly Brand Management as the exclusive North American licensing agent for the late painter and TV personality.

Read More on License! Global

New Teddy Bear Design! June 9, 2016

Military Wife, Gaby Juergens, designs new teddy bear, “I kissed a soldier #and I liked it”, for Homefront Girls Teddy Bear Collection.

View the report on WUSA*9 News

Firefly launches Firefly Consumer Products Inc. May 5, 2016

Firefly Brand Management LLC launched Firefly Consumer Products Inc. (FCP) to assist manufacturers with identifying licensees and brands that drive revenues.

Cynthia Modders, the president and founder of Firefly will head FCP. She will work closely with manufacturers to identify new opportunities that will lead to long-term expansion.

Read more on The Licensing Book Online

Firefly Launches Consumer Products Unit May 4, 2016

Firefly Consumer Products will support manufacturers in acquiring licenses and brands.

The newly established division will be spearheaded by Firefly’s president and founder, Cynthia Modders, and will be devoted to assisting manufactures in identifying licenses and brands to create long-term expansions and drive revenue growth, as well as strategic development, solicitation and negation of possible acquisitions.

Read More on License! Global
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CEC Entertainment Inc. Appointed Exclusive Licensing Agent for Chuck E. Cheese’s April 18, 2016

Firefly Brand Management, signed CEC Entertainment Inc. as the exclusive licensing agent for Chuck E. Cheese’s. Firefly will seek licensing partners in all categories.

Read More on The Licensing Book Online

Firefly to Expand Chuck E. Cheese’s April 14, 2016

CEC Entertainment has appointed Firefly Brand Management as the exclusive licensing agent for its Chuck E. Cheese’s brand.

“Chuck E. Cheese’s is such a popular and great concept with brand recognition off the charts,” says Cynthia Modder, president, Firefly Brand Management.

Read More on License! Global

Firefly to Rep Cristina Ferrare April 6, 2016

Firefly Brand Management has signed with author, chef and TV personality Cristina Ferrare to represent her new line and signature series–The CF Collection–in all key product categories.

Read More on License! Global

Disney Channel Star to Launch Apparel March 8, 2016

Laura Marano, known for her role as Ally on Disney Channel’s TV series “Austin & Ally,” has paired exclusively with licensee Evy of California to launch a fashion line for girls, ages 4-16.

Firefly Brand Management brokered the deal on behalf of Marano.

Read More on License! Global

Laura Marano is Launching Her Own Fashion Line! March 8, 2016

The 20-year-old Austin & Ally star is teaming up with Evy of California to launch a fashion line for girls ages 4-16, which will be released later this year.

Read More on Just Jared Jr.

Tonner-One World signs licensing representation agreement with Firefly Brand Management January 26, 2016

“Firefly is excited to be the exclusive licensing agency for Prettie Girls! dolls. With the successful 2015 launch of Prettie Girls! Tween Scene dolls at Walmart stores across the nation we are excited to begin the process of expansion into licensed categories such as bedding, children’s apparel, mobile gaming, educational products and entertainment to name a few,” said Cynthia Modders, CEO of Firefly.

Read More on Business Wire

Firefly Takes on Tonner's Prettie Girls January 28, 2016

Firefly is excited to be the exclusive licensing agency for Prettie Girls! dolls. With the successful 2015 launch of Prettie Girls! Tween Scene dolls at Walmart stores across the nation, we are excited to begin the process of expansion into licensed categories such as bedding, children’s apparel...

Read More on License! Global

Tonner-One World signs licensing representation agreement with Firefly Brand Management January 26, 2016

ONE WORLD HOLDINGS, INC. – Houston, Texas – [OTCBB: OWOO] January 26, 2016. Tonner-One World, subsidiary of One World Holdings, Inc. announced today that it has just entered into a 3-year agreement with Firefly Brand Management, a full service brand management and licensing agent specializing in entertainment, technology, interactive, art and lifestyle properties.

Read the Licensing Representation Agreement

Austin & Ally Star Laura Marano Collaborates on New Spring 2016 Line November 16, 2015

The incomparable Sherri Hill has teamed up with some of Hollywood's youngest and freshest starlets to design memorable prom and formalwear collections...

"I am so excited to work with Sherri Hill," said Marano. "This was all due to my partnership with Firefly Brand Management, who brokered the deal with Sherri Hill for the Laura Marano collection."

Read more on BWW TV/Movies World

 

Firefly seeks U.S. licensing partners for Orange County Choppers September 3, 2015

Orange County Choppers: American Made will debut its new series on February 20 next year. Firefly Consumer Products Inc. plans to secure licensing partners in as many categories possible, including...

Read more on The Licensing Book Online

 

Firefly to Rep Homefront Girl June 9, 2015

Firefly Consumer Products has been appointed as the exclusive licensing representative for Homefront Girl, a patriotic lifestyle brand created by artist, designer and military wife Gaby Juergens.

Currently Homefront Girl products include Yankee Candle’s limited edition Homefront Girl candles (one dollar for every candle sold is donated to Homes for Our Troops) and an Enesco line of Homefront Girl accessories and gifts.

Read More on License! Global

 

Homefront Girl Adds Firefly Consumer Products, Inc. as its exclusive Licensing Agent June 4, 2015

Homefront Girl LLC, is a true patriotic lifestyle brand that has struck the hearts of everyone who has ever loved someone serving in the military and shared their hero with the world...

“We are very excited to be working with such a special brand,” says Cynthia Modders, CEO of Firefly Consumer Products, Inc. The inspiring fashion forward designs lend themselves to the first Americana brand tapping into over 25 Million females across the USA.

Read More on PRWeb

 

Firefly Builds Mr. Bubbles Roster April 23, 2015

Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.

Read More on License! Global

 

Firefly Deals for Mary Blair Apparel March 6, 2015

Firefly Brand Management has appointed Pinup Girl Clothing to create an apparel range for the Mary Blair brand. The artist is best known for her work with Walt Disney Studios from the 1940s to 1960s.

Read More on License! Global

 

Firefly Adds More TAPATÍO Licensees February 26, 2015

The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand across key consumer product categories.

“TapatÍo continues to rank as an iconic brand among the U.S. population, allowing us to develop a strong roster of quality licensees,” says Cynthia Modders, president, Firefly.

Read More on License! Global

 

Encore Brand's Expands its Capabilities with the Acquisition of Licensing Firm Firefly Brand Management January 12, 2015

The acquisition of Firefly is an important next step for Encore Brands. It enables Encore to deliver full service brand management on a global basis and compliment their development capabilities. Firefly is coming off an extremely successful 2014 having secured a licensed clothing line for...

Read more on Yahoo! Finance

 

Encore Brands Buys Licensing Agency January 14, 2015

“In addition to adding skills and capabilities to Encore Brands, the type of relationships Firefly has combined with the long-term thinking of management is what made the company a good fit for us,” says Gareth West, chairman, Encore Brands.

Read more on License! Global

Firefly Adds TAPATÍO to Roster October 30, 2014

Firefly Brand Management, which represents TapatÍo hot sauce in non-food categories, has finalized a number of deals for the brand that include extensions into gifting and apparel.

Read More on License! Global

 

Drizzle Studios to design for Mr. Bubble September 15, 2014

Firefly Brand Management Lands Mr. Bubble Licensing Agreement With Drizzle Studios – The Creator Of Unique Pop Art – To Design Mr. Bubble Art For Fun And Colorful Bath Décor.

Read More on Drizzle Pop Art

 

Mr. Bubble Gets on the Canvas September 5, 2014

Firefly Brand Management has added California-based art studio Drizzle Studios as the newest licensee for bubble bath brand Mr. Bubble.

Known for creating unique pop art, the online company transforms treasured photos into custom-made pop art portraits. Drizzle Studios will design and market a line of original art and prints featuring the iconic Mr. Bubble character.

Read the Article License! Global

 

Poppy Cat Adds Int'l Agents September 3, 2014

Coolabi has recently appointed two new licensing agents for its Poppy Cat brand – Firefly Brand Management in the U.S. and El Ocho in Spain.

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Poppy Cat Gets Two New Agents June 4, 2014

Coolabi Group has inked deals with a trio of new partners for its preschool brand Poppy Cat.

Leading agents Firefly Brand Management and El Ocho have been appointed to represent the brand in the U.S. and Spain respectively.

Read More on License! Global

 

Poppy Cat to boost presence in US, Spain June 3, 2014

London-based producer and rights management company Coolabi Group's Poppy Cat brand will expand its presence in the US and Spain following deals with licensing agents Firefly Brand Management and El Ocho.

Read More on Kidscreen

Firefly to Rep Disney Artist December 20, 2013

The Mary Blair Estate has appointed Firefly Brand Management to bring the art of Disney artist Mary Blair to licensing.

Read More on License! Global

 

ABC Seeks Scandalous Licensees November 11, 2013

ABC Studios and its licensing agent for the drama “Scandal,” Firefly Brand Management, are looking to bring the show to life beyond the TV screen with new licensing and retail partners.

Read More on License! Global

 

Firefly to Represent Laura Ashley October 29, 2013

English lifestyle brand Laura Ashley has added Firefly Brand Management to its network of licensing agencies in the U.S. and Canada, which also includes Synergy Licensing and Mike Licensing.

Read More on License! Global

 

ABC Studios in Licensing Deal for ‘Revenge’ Apparel, Accessories June 4, 2013

ABC Studios has joined forces with the Matchbook Co., which represents the show’s three-time Emmy nominated costume designer Jill Ohanneson. Both parties are teaming up with the network’s existing licensing agency, Firefly Brand Management, to create apparel and accessories inspired by the drama. ABC Studios is already mapping out with Firefly Brand Management further licensing for “Revenge.

Read More on WWD

 

New Clothing line for Revenge June 4, 2013

ABC Studios is working with the costume designer and licensing agency Firefly Brand Management to sell clothing and accessories, including a capsule dress collection that should be out in time for the holiday season, according to WWD.

Read More on Glamour Fashion

 

Firefly Brand Management Partners with US Based Moonscoop LLC on Key Titles May 23, 2013

Firefly Brand Management licensing agency has partnered with U.S. based Moonscoop LLC, to spearhead licensing efforts for two key brands in the U.S. market. “We look forward to working with Firefly to merchandise these brands in a way that conveys the same spirit for which they’re loved,” says Moonscoop LLC CEO Mike Young.

Read More on Brand Licensing

 

Firefly lands Chloe and Sabrina licensing deals May 22, 2013

Firefly Brand Management, with a new licensing VP in tow, will spearhead the US licensing efforts for Moonscoop properties Chloe's Closet and Sabrina, Secrets of a Teenage Witch.

Read More on Kidscreen

 

Spam Brnad Inks Apparel Deal May 15, 2013

In a deal brokered by Firefly Brand Management, Bioworld will design an apparel and accessory line that taps into the nostalgic look and feel of SPAM Brand.

Read More on The Licensing Book Online

 

ITV Studios Global Entertainment is previewing the official Hell’s Kitchen USA consumer products line May 2013

Chef Gordon Ramsay, is a DVD hit and the focus of a major licensing program coordinated by local licensing agency Firefly Brand Management on behalf of ITVS GE.

ITV Studios Global Entertainment and Firefly Brand Management will continue to extend the Hell’s Kitchen licensing program into numerous other categories including housewares, snack foods, beverages, apparel and publishing.

Read More on Brandora Licensing

 

Subway Surfers one of the most played apps in the world January 31, 2013

Subway Surfers claims to be one of the three most played app games in the world. And licensing agency Ink has appointed Firefly to represent app brand Subway Surfers in the US...

“We are excited to be working on this unique brand opportunity that has established such an amazing unprecedented fan base in such a short time. Subway Surfers has created characters and content that will work across multiple licensed categories and have strong appeal across a wide demographic,” said Cynthia Modders, Firefly’s President.

Read More on Licensing.biz

Hell's Kitchen to Make Food Gifts October 8, 2012

TV Studios America has partnered with confections company Maud Borup to develop Hell’s Kitchen-branded gourmet food gifts in the U.S. and Canada.

The three-year agreement, which was facilitated by Firefly Brand Management, fulfills a long-term strategy to bring the Hell’s Kitchen brand into the candy, confections and food gift categories.

Read More on License! Global

 

T-Line Design to Produce Line of Hell’s Kitchen T-shirts June 28, 2012

ITV Studios Global Entertainment and Firefly Brand Management have launched a Hell’s Kitchen licensing program. T-Line Design will produce a line of Hell’s Kitchen-branded T-shirts. This line includes nine different designs.

Read More on The Licensing Book

 

ITV teams up with agent Firefly Brand Management; T-Line Design to make T-shirt line. June 19, 2012

A line of Hell's Kitchen branded T-shirts featuring a family friendly selection of Gordan Ramsay’s foul mouthed catchphrases, including “Bloody Hell!”, “Shut it down” and “It’s raw!” are set to go to retail in the US.

Hell's Kitchen licensing programme launched.

Read More on Licensing.biz

 

ITV Studios partnered with Firefly Brand Management June 12, 2012

ITV Studios Global Entertainment (ITVS GE) announces the launch of Hell’s Kitchen licensing program by inking a deal with T-Line Design to produce a premium line of Hell’s Kitchen branded T-shirts. Nine different designs are scheduled for a US Summer 2012 release to celebrate the iconic show’s tenth anniversary and some of the show’s funny, ferocious and now famous catchphrases.

Read More on ITV Studios

 

Firefly Takes on 'Revenge' April 27, 2012

Firefly Brand Management has been signed as the licensing agent for ABC’s new series, “Revenge.”

Read More on License! Global

 

Mr. Bubble February 27, 2012

The Toy Book, Mr. Bubble Advertisement

View Mr. Bubble Ad

 

Firefly brokers t-shirt deal for Mr. Bubble February 21, 2012

The deal will see Headline Entertainment manufacture Mr. Bubble fashion t-shirts for all ages.

Read More on Cynopsis Media

 

Firefly Brokers shoe deal for SPAM February 21, 2012

Firefly Brand Management, the SPAM and Hormel Food's licensing agency, completes deal with Sanuk.

Read More on Cynopsis Media

 

C.R. Gibson announces License Agreement with Emily Green February 10, 2012

Expanded Emily Green Collection will debut at the 2012 Winter Markets.

View the Baby & Kids Newsletter

 

Firefly adds Mr. Bubble Partner February 10, 2012

Firefly Brand Management brokered a deal for Mr. Bubble with Headline Entertainment for branded t-shirts.”

Read More on License! Global

 

Hormel Launches SPAM Program February 10, 2012

Firefly Brand Management is expanding the SPAM brand for its client Hormel Foods with a deal for branded Sidewalk Surfer shoes.

Read More on License! Global

 

Yummy You Comes to Stores January 19, 2012

Through a deal signed by Firefly Brand Management, Bioworld will bring Twinkie Chan from her Etsy store, to retailers nationwide.

Read More on aNb Media, Inc.

 

Gregg Gift Company Inks Deal with Let God Work January 12, 2012

Firefly Brand Management brokered a deal between the Gregg Gift Company and Let God Work to create a broad assortment of apparel and accessories.

Read More in the Total Licensing Report

 

Firefly Brokers Christian Apparel Deal January 10, 2012

Firefly Brand Management brokered a deal for its client LET GOd Work with Gregg Gift Company, a division of Enesco.

Read More on License! Global

 

C.R. Gibson signs licensing agreement with Emily Green January 1, 2012

Gift Manufacturer C.R. Gibson has signed a licensing agreement with Emily Green, a brand known for its bold, colorful products...

View the article from Kids Today

C.R. Gibson signs licensing agreement with Emily Green December 15, 2011

Gift manufacturer C.R. Gibson has signed a licensing agreement with Emily Green, a brand known for its bold, colorful products that spark kids' creativity. An expanded Emily Green collection by C.R. Gibson will debut at the 2012 winter markets, beginning with the Atlanta gift show.

Read More on kids Today

 

C.R. Gibson to Debut its Emily Green Products December 15, 2011

C.R. Gibson has obtained the Emily Green license, a brand founded in 2004. The deal was brokered by Emily Green’s licensing representation, Firefly Brand Management.

See the article from the Toy Book

the Toy Book Toy Report News

 

C.R. Gibson signs licensing agreement with Emily Green December 6, 2011

Emily Green inked an agreement with gift manufacturer C.R. Gibson to expand its Emily Green collection.

Read the article from License! Global

 

C.R. Gibson announces licensing agreement with Emily Green December 5, 2011

C.R. Gibson, a leading manufacturer of treasured gifts that preserve, create and celebrate memories, announces a licensing agreement with Emily Green, a brand of imagination founded in 2004 by Emily Green.

Read More on Gift Shop

 

Firefly Brand Management's Lineup November 8, 2011

Firefly Brand Management is a full-service global brand management and licensing agency specializing in entertainment, interactive, technology, art and lifestyle properties, including: ...

Read More on The Licensing Book Online or The Toy Book

 

Firefly signs Photographer November 4, 2011

Firefly Brand Management to represent photographer Anne Geddes.

Read the article from License! Global

 

Firefly to Rep Hell's Kitchen USA October 24, 2011

ITV Studios Global Entertainment signed Firefly Brand Management in North America to exploit consumer product opportunities for “Hell’s Kitchen USA.”

“The Firefly team is thrilled to be working with such a dynamic property,” says Eve LeMaster, executive vice president at Firefly.

Read More on License! Global

 

Firefly signs as US agent for Hell's Kitchen October 14, 2011

The new US agent for Hell's Kitchen, Firefly Brand Management has earmarked the apparel, cookware and tools, publishing and pre-packaged food and beverage sectors as its first targets.

ITV Studios Global Entertainment has signed up the firm to exploit consumer product opportunities across North America.

Read More on Licensing.biz

 

Firefly Brokers Mr. Bubble Bath Toy Line with Senario October 13, 2011

Senario debuted a line of Mr. Bubble Bath Toys at the Toy Industry Association Fall Toy Preview in Dallas.

Read More on aNb Media, Inc.

 

Senario to Make Mr. Bubble Toys October 12, 2011

The Village Company has partnered with Senario for a line of Mr. Bubble bath toys, which will launch in retail stores this spring. Firefly Brand Management brokered the deal.

Read More on License! Global

 

Senario Brings Back Mr. Bubble September 1, 2011

Senario introduces a full line of Mr. Bubble bath products, including the Bath-tub Monsters Playset and Mr. Bubble Ice Cream Shoppe.

Read the article from the Toy Book