Firefly Brand Management Services

Because of our diverse range of knowledge and substantial industry experience, Firefly is able to create full-service programs or customized programs that are tailored specifically to our client's needs and create long-term results. Our services include Licensing, Product Development, and Marketing and Business Management.

Licensing

  • Domestic and international licensing programs
  • Strategic retail development
  • Global trade show attendance
  • Financial management, including royalty management, compliance, quarterly reports, and payment
  • Legal, including contract administration, trademark protection, counsel, and compliance

Product Development

  • Ideation
  • Product safety advisement
  • Product concept development
  • Market research
  • Style guide development
  • Trend forecasting
  • Presentation development

Marketing and Business Management

  • Inventor representation
  • Brand planning and strategy
  • Trade and consumer advertising
  • Consumer promotions
  • Website management
  • Partner meetings
  • Retail road shows

Marketing and Business Management

  • Inventor representation
  • Brand planning and strategy
  • Trade and consumer advertising
  • Consumer promotions
  • Website management
  • Partner meetings
  • Retail road shows